Save Hydro

The Hydro-Québec Union of Specialists and Professionals (SSPHQ) represents and defends the interests of its members with Canada’s largest electricity producer and one of the world’s largest hydroelectric producers.
Faced with a deadlock in negotiations with the employer, the SSPHQ approached me to design an advertising campaign to raise public awareness of the critical issues related to Hydro-Québec’s management decisions. This campaign was intended not only to highlight the risks to union members’ jobs but also to draw attention to the potential dangers of privatizing the services of a strategic Crown corporation.

The main objective was to create a clear and impactful message capable of mobilizing public opinion and supporting the union in its efforts to defend the collective interests of its members.