CASE STUDY
Ne faisons pas les choses à moitié
Awareness campaign
CONTEXT
The fire and first responder service of the Canton de Potton was facing cuts proposed by the new municipal administration.
For CUPE 7238, the issue went beyond the union framework, it was the safety of an entire community that was at stake.
OBJECTIVES
The campaign was designed to meet several objectives:
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Raising public awareness
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Create a sense of urgency
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Supporting union mobilization
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Putting pressure on decision-makers
SOLUTION
The No Half Measures concept delivers a simple and universal message: when it comes to protecting lives, halfway is not an option.
The campaign was deployed across posters, social media, and union communication tools, targeting citizens, municipal council members, and union members alike.
RESULT
The campaign helped mobilize citizen support to protect and maintain the Canton de Potton fire and first responder service.
