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Equity takes the sidelines.
The White-Collar Union of the City of Longueuil wanted to denounce an unjust situation affecting its members, primarily women, in contrast to the conditions of blue-collar workers, who are mostly men.
I was tasked with contributing to the design of an advertising campaign, developed in both print and digital formats.
My role involved creating a strong and impactful visual to support the already crafted message, effectively illustrating this equity issue.
Service
Art direction, illustration
and graphic design.
Customer
Longueuil City White Collar Union.
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